Once upon a time, skincare aficionados turned to terms like ‘age-fighting’ and ‘skin brightening’ when navigating the commercial Amazon of beauty products. Fast-forward a couple of years and the hunt for the next hero product looks considerably different, with consumers aiming for words like ‘Probiotics’ and ‘Bakuchiol’ when scanning product labels on virtual and physical shelves. A feat that beauty brands have made easy and time-efficient, having spelled out which ingredients live within their jars and tubes of skin elixirs, highlighting the ingredients’ strengths and skin properties. It’s matchmaking between your skin issue and hero product!
But there’s a downside – today’s zoom on ingredients is the ´trend over fact’ approach that may blindside even the most well-read skincare junkie, with new and exctiting ingredients constantly popping up on beauty shelves, brimming with myriad promises of complete skin transformation.
And let’s face it – the modern consumer doesn’t always have time to read beyond the label to discover the true efficiency of said formulas or delve into the research put behind the latest it-ingredient.
At times, ingredient and formulation details are impossible to access, with beauty companies keeping the recipe to their claimed success formula in the dark – which oftentimes translates to a lack of study of a new-comer from the laboratory. At other times, ingredients are being falsely marketed.
While certain effects of bakuchiol sounds promising, chemists say the ingredient needs more studies to truly be considered transformative to skin. The truth behind products labeled probiotic? The majority of ‘probiotic beauty’ doesn’t even contain probiotics – but prebiotics and postbiotics.
Truth be told, only a handful of ingredients are backed up by meticulous studies. A diamond powder-infused face crème with a 309 € price tag might sound like a luxurious symphony to your skin’s senses. But that might be as far as it goes – a lavish jar with a lavish name containing, you guessed it, lavish-sounding ingredients with empty promises.
The ingredients that have spent plenty of time in a lab – with proven results:
Ceramides reinforce the skin’s barrier and retain hydration for a plumper, smoother and moisturized skin.
The Alpha hydroxy acid with the best ability to penetrate the skin to improve its overall structure and appearance.
A sugar molecule with the ability to attract and retain skin’s moisture. Its unique ability? To hold 1000 times its weight in water.
A multi-tasking force to be reckoned with. Niacinamide evens out skin tone, strengthens the skin barrier, retains skin’s moisture and minimizes pore size.
Personal messengers that communicate with your skin cells, making them slow down skin’s collagen production, reduce pigmentation, fight fine lines/wrinkles and reduce under-eye circles
This warrior is your best bet in the battle against fine lines, wrinkles and uneven texture. Known for increasing skin cell turnover.
Potent antioxidant with myriad proven skin benefits: to brighten skin, even out skin tone, reduce pigmentation, dark under-eye circles and sunspots as well as maximize UV-protection.